Inside Out & Backwards
Meet our first design: a fully reversible T-shirt that can be worn front-to-back and inside-out.
Created to make everyday dressing simpler, more comfortable, and more flexible for everyone.
Meet our first design
No designated front or back. No designated inside or outside. Our reversible T-shirt is designed to be worn in four orientations. Below are front and back views of two proposed stitching finishes.
These images illustrate two possible finishes for our reversible shirt, with and without contrast stitching. They are design visualizations, not photographs of the finished manufactured product. Final seams, neckline and other construction details may differ.
One shirt, four ways to wear it. More flexibility for whatever the day brings.
Thoughtful construction and a familiar feel, designed to be comfortable in every configuration.
Inspired by specific challenges, but created with the belief that good design can benefit anyone.
Our philosophy
We believe clothing should adapt to people, not the other way around.
What began as a way to simplify everyday dressing has grown into a vision for comfortable, versatile clothing that works for more people, in more ways.
By considering different needs from the beginning, we hope to create clothing that anyone can enjoy, without compromising comfort or style.
Our Story
That simple question inspired IO&B.
When Michelle's husband, Drew, began experiencing challenges with everyday activities due to Posterior Cortical Atrophy (PCA), a rare form of Alzheimer's disease, getting dressed became increasingly frustrating.
Michelle imagined a shirt that could be worn any way, eliminating the need to figure out which side was the front or back, or which was the inside or outside.
She shared her idea with Katelyn, a low-vision optometrist who understood some of the challenges Drew was facing. Drawing on her lifelong passion for sewing, Katelyn began developing patterns and prototypes to bring the idea to life.
What started as a way to make dressing easier for Drew grew into something more: a vision for comfortable, versatile clothing that anyone could enjoy.
Because good design should work for everyone.
Meet the Founders
Meet the women behind IO&B, bringing together personal experience, professional knowledge, and a passion for thoughtful design.
Co-Founder
Michelle is a wife, mom, grandmother, and preschool teacher with a longtime love of crafting and creating things by hand. Over the years, she has explored a variety of creative projects, from designing decorative T-shirts and handmade purses to making jewelry and selling her creations at craft fairs.
Co-Founder
Katelyn is a low-vision optometrist with a lifelong love of sewing and making things with her own hands. She first learned to sew from her mother at age eight and has enjoyed creating things ever since. She especially enjoys the challenge of taking an idea, working through the details, and figuring out how to bring it to life.
Be part of our journey
We're developing our first IO&B shirt, and your perspective matters. Whether you're interested in easier dressing for yourself, someone you care for, or simply appreciate comfortable, versatile clothing, we'd love to hear from you.
Take our short survey to help guide our designs and future products.
About 2 minutes. Your responses will help guide our product research.
Stay connected
Interested in what comes next for IO&B? Subscribe for occasional updates on our reversible clothing designs, product testing, and future launch plans.
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Get in touch
Questions, ideas, or want to connect with IO&B? We'd be glad to hear from you.
Email ioandbackwards@gmail.com